Content Optimization Agency
Make your existing content compound
We lead monitoring, refreshes, consolidation, and on-page optimization across your content library. One integrated system designed to recover performance and compound organic growth.
A performance-driven content and SEO agency trusted by SaaS leaders:
Reverse content decay and dominate AI search
Content performance has a shelf life. Content that isn’t maintained quietly loses relevance, rankings, and demand over time. However, the average page one ranking was updated within the last ~2 years. For competitive and BOFU content, refresh cycles can be as short as 143 days.
Furthermore, AI Overviews now appear in roughly 30% of SERPs, rewarding content that is recent, structured, and aligned with what buyers are evaluating today. Net-new production alone isn’t enough if your existing library is decaying or misaligned.
Grizzle’s Content Performance Optimization methodology solves this. We monitor, refresh, consolidate, and upgrade your highest-impact pages with an ongoing system built for modern SEO and AI search, turning existing content into a compounding organic growth engine.
PERFORMANCE MONITORING
Always-on visibility for consistent improvements
We track content performance continuously to spot plateaus, declines, and high-leverage opportunities early. A portfolio-level system that keeps your organic engine focused on what will drive the next lift.
CONTENT REFRESH ENGINE
Keep your content up-to-date and competitive
We run structured refresh cycles, from micro-updates that maintain recency to deeper rewrites as topics shift. Built to keep pages relevant across Google, AI summaries, and modern discovery surfaces.
CONSOLIDATION & INTENT ALIGNMENT
Fix cannibalization and align content to BOFU queries
Overlapping content dilutes authority and stalls visibility. We consolidate, re-map content to search intent, and strengthen your highest-impact assets so fewer pages drive more qualified demand.
CONVERSION & TECHNICAL OPTIMIZATION
Turn existing results into pipeline and trust signals
Optimization goes beyond content. We inject credibility, add internal linking, and improve conversion rates to help buyers take the next step in their journey, transforming traffic into demos, trials, and pipeline influence.
Start with a strategic content audit
We assess your existing content across the buyer journey—from SERP visibility to on-page engagement and conversion performance.
Next, we identify high-impact editorial improvements
We review content line by line, recommending data-backed editorial, structural, and CRO improvements.
We’ll transform your content into
high-converting assets
We rewrite and refine your content, increasing clarity and engagement while applying CRO principles to drive more conversions.
111%
increase in user sign-ups
We've helped Pipedrive monitor and optimize hundreds of blog articles and landing pages, resulting in a 269% increase in search traffic and a 111% lift in sign-ups.
287%
increase in bottom-of-funnel traffic
We identified a product-led article from Acquisio that ranked for high-intent, bottom-of-funnel keywords. With data-backed updates, we drove a 287% increase in qualified traffic to that single asset—in just 30 days.
98.75%
search traffic increase in 31 days
Alongside net-new content production, we helped Tide optimize existing content to reflect up-to-date finance information. One piece saw a 98.75% lift in search traffic in just 31 days.
Why our clients trust us
"Our partnership with Grizzle has enabled us to optimize hundreds of high-performing content pieces, achieving a 30% growth in tracked keywords ranked 1-3 in the last month alone."
"For years I'd been searching for a content and SEO partner like Grizzle. No other content vendor I've worked with before has been better. Having someone I can rely on to deliver high-quality content consistently has been essential for success."
"Grizzle's end-to-end solutions help us rank content in a highly competitive market. They're completely on our wavelength, providing us with high-quality content and distribution services that drive traffic and user sign-ups."
"Working with Grizzle has been a great experience. They've helped us scale up our SEO and content program, folding in seamlessly with our internal content operations. All while maintaining a high standard of content quality."
Extend the ROI of your content
Here’s why SaaS brands trust us with their content optimization and organic engines:
A system, not a just refreshes
We run always-on monitoring, refresh cycles, consolidation, and conversion upgrades. Built to keep your content library competitive as search conditions evolve.
A proven optimization track record
We’ve driven measurable gains, including traffic recoveries, ranking improvements, and meaningful pipeline influence from content already on your site.
Senior talent on every account
Every optimization engagement is led by experienced strategists and editors focused on performance, quality, and durable outcomes.
Ready to scale your organic growth?
Grizzle helps B2B and SaaS brands fuel their content marketing SEO engine with a proven methodology.
