Content Optimization & Refreshing Services for SaaS

Improve the traffic and conversion potential of your existing content

End-to-end content refreshing and optimization services.
We'll help you analyze and improve your existing content portfolio.
Improve rankings, engagement, and conversions from existing articles and landing pages.

Reduce traffic and conversion decay

We’ve all been there: you hit publish and your content performs well.

But eventually traffic and conversions drop.

Sometimes, it’s because markets evolve and topics shift with them.

Other times, new competitors enter the fray. They offer new angles and perspectives. Perspectives you’re more than capable of sharing.

Which is why content optimization is critical for any organic growth program.

One that identifies issues and opportunities for more traffic, SQLs, and customers.

269% increase in search traffic from blog content

Our content optimization methodology has helped Pipedrive refresh, edit and rewrite hundreds of blog articles and landing pages.

To date, we've achieved a 269% increase in search traffic and 111% increase in user sign-ups from existing content.

287% increase in page views on a single article

While working with Acquisio, we found that an existing product-led article was ranking for a broader and more lucrative keyword.

By optimizing this content asset, we ranked #1 and increased traffic by 287% (worth $32,000 a month according to Ahrefs) in 27 days.

98.75% lift in search traffic for fintech client

Alongside fresh content production, we helped Tide optimize existing content to ensure it's up to date with the latest accounting and finance advice.

We saw one particular article on an accounting-related topic achieve a 98.75% lift in search traffic in 31 days.

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How our content optimization services work:

End-to-end optimization for B2B and SaaS brands

Audit

Understand how your content portfolio performs with granular, data-driven audits.

Analysis

Dive into each of your content assets and identify opportunities for improvement.

Editorial

Copy edits, updates, and rewrites—we’ll help you improve your content.

Conversion

Remap content to the buying journey and place relevant offers and CTAs.

How Pipedrive increased user sign-ups by 33%

See how Grizzle helped Pipedrive scale their content and organic growth program with quality-driven editorial and optimization systems.

DIGITAL PR

441%

increase in search traffic.

ORGANIC GROWTH

117%

increase in blog traffic.

DEMAND GENERATION

3x

increase in SQLs from content and digital PR.

USER ACQUISITION

47%

increase in user sign-ups.

How Tide increased organic traffic by 112%

Learn how Grizzle helped Tide produce and distribute content at all stages of the funnel to generate leads and sign-ups

Our content refresh process

Here’s how we'll help you edit and optimize your existing content at scale

Content audit and analysis

A deep-dive into your performance and how each content asset performs across the entire journey.

Credit-based resourcing

Different refresh types ensure you get the most bang for your buck—from simple tweaks to full rewrites.

Writing and editing

Our team of writers and editors are the best in the business. We’ll ensure your content is full of value and polished to perfection.

Working with Grizzle has been a great experience. They've helped us scale up our SEO and content program, folding in seamlessly with our internal content operations. All while maintaining a high standard of content quality.

Kyle Byers

Director of Growth Marketing

Our partnership with Grizzle has enabled us to optimize hundreds of high-performing content pieces, achieving a 30% growth in tracked keywords ranked 1-3 in the last month alone.

William Sigsworth

Head of SEO

For years I'd been searching for a content and SEO partner like Grizzle. No other content vendor I've worked with before has been better. Having someone I can rely on to deliver high-quality content consistently has been essential for success.

Chandal Nolasco da Silva

VP Demand Generation

Grizzle's end-to-end solutions help us rank content in a highly competitive market. They're completely on our wavelength, providing us with high-quality content and distribution services that drive traffic and user sign-ups.

Christian Westcott

Head of Inbound Marketing

Grizzle has helped me earn tremendous SEO results. They're brilliant, professional, and most important of all - always make life easier for me and make me look good in front of my boss. That’s what a services partner should do.

Gaetano DiNardi

Director of Growth Marketing

Grizzle’s approach to organic growth is unique, intelligent, and highly effective. Their product-led content provides significant value to our very niche audience, driving conversions and improving product adoption. With Grizzle, content has become a key pillar of our sales and CRM strategies.

Andrew Wallace

Managing Director

Working with Grizzle is a breeze. They are pros who know exactly what they’re doing and have a modern organic growth playbook that gets results. Grizzle’s content quality is top-notch, and their work has directly contributed to our SEO and digital PR efforts.

David Fallarme

Marketing Director

Grizzle has helped us create content that not only helped us increase search traffic by 112%, but is delivered to a high standard and pace that allowed us to scale from nothing.

Phil Georgoulopoulos

Senior SEO Manager

Get Started

Build a performance-driven content engine

Book a 30-minute intro call where you'll get:

  • Proven content marketing strategies to generate traffic and leads
  • Actionable advice based on real performance data
  • 3x hand-picked insights from leading B2B companies 👇

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