Audience Research
Gain a deep understanding of your ICP, including their content consumption habits, and channel preferences.
Trusted by leading B2B and SaaS companies:
Entering and scaling into new markets is complex. Success depends on sales and marketing alignment, channel prioritization, and content that converts.
While most GTM roadmaps cover these bases, execution often falls flat. Positioning is too similar to competitors. Inbound and outbound models aren’t built to scale.
How do you create a GTM strategy that educates buyers and grabs attention, fast?
At Grizzle, we start with buyer and audience research, prioritizing the content and channels your customers truly care about.
The result? A GTM roadmap and content engine that works effectively across functions and educates your audience with the right content.
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Phase 1:
We start with deep domain and audience research to truly understand your buyers. Through customer and SME interviews, competitive analysis, and industry research, we uncover pain points, motivations, and market gaps.
By listening to communities, analyzing influencers, and documenting your ICP’s needs, we ensure every decision is grounded in real-world buyer behavior.
Phase 2:
Next, we produce a GTM roadmap that covers positioning, audience segments, channel priorities, and content requirements.
Strategy alone doesn’t get results. Every roadmap is accompanied by channel playbooks—each outlining tactical actions and activities needed to succeed.
Phase 3:
Finally, we bring your strategy to life. Our team handles everything from producing and distributing content to collaborating across functions. With an iterative approach, we test, refine, and improve your GTM strategy to ensure lasting impact.
Your GTM and content engine will run smoothly from start to finish.
Generate links, build brand awareness, and accelerate search performance.
Gain a deep understanding of your ICP, including their content consumption habits, and channel preferences.
Identify competitive gaps and create GTM positioning, focusing on customer needs and your unique edge.
Complete market intelligence—from communities to social channels, we’ll become experts in your core verticals.
A high-level roadmap that covers objectives, audience segments, channel prioritization, and more.
Get tactical playbooks for success that define the actions and activities to drive your GTM engine forward.
From case studies to landing pages, blog articles, and social media content, we'll help you educate buyers and showcase your solution.
We’ll partner with influencers and repurpose content for other channels, making your content work harder.
Strategy is an ongoing and iterative process, so we’ll continually measure success to improve channel and content performance.
Our #1 mission is to make clients look good while driving results. Here’s why working with us is a delight:
Growth is a marathon, not a sprint. But nobody likes being locked into lengthy contracts. All agreements come with a 30-day out clause.
We’ll identify and execute growth opportunities the moment we start working together. Strategy shouldn’t be a bottleneck to execution.
Every client gets access to a dedicated strategist and editor to ensure your strategy, growth plays, and content gets results.
Get Started
Book a 30-minute intro call where you'll get:
