How WordPress Built a Quality-Driven Inbound Marketing System

In this episode of Demandist, Ben leaves no stone unturned. We talk about:

  • The attributes for high-performing and high-quality content
  • Why processes are important (and how constraint can be a useful tool for creative output)
  • Measuring the effectiveness of your content when attribution is difficult
  • How CoSchedule ties top-of-funnel content to user sign-ups
  • His goals for WordPress.com’s resource content

Listen on Spotify or Apple Podcasts.

ABOUT THE GUEST

Ben Sailer

Content Marketing Editor, WordPress.com

HOST

Tom Whatley

Founder & CEO, Grizzle