About the guest
In this episode of Demandist, Ben leaves no stone unturned. We talk about:
- The attributes for high-performing and high-quality content
- Why processes are important (and how constraint can be a useful tool for creative output)
- Measuring the effectiveness of your content when attribution is difficult
- How CoSchedule ties top-of-funnel content to user sign-ups
- His goals for WordPress.com’s resource content
